Course Structure PGDMM
Course Structure PGDMM(Post-Graduate Diploma In Marketing Management)
The course structure at MSM has been designed with specific thrust on working in Hi-tech enviornment. Keeping this in mind,Information Technology has been made mandatory for all the students opting for any specialisation - Major or Minor.
| 1st Year : The Core Edge | |
| Trimester 1 | Trimester 2 |
| Business Communication I Financial Accounting Human Resource Management Information Technology-I Managerial Economics Marketing Management I Quantitative Methods | Information Technology-II Management Accounting Management Process and organizational behavior Marketing Management II Business Communication II Business Ethics & Professional Values Economic Environment & Business Management Science |
| Trimester 3 |
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| Consumer Behaviour Financial Management Information Technology-III International Marketing Marketing Research Service Marketing Operations Management Organisational Effectiveness & change Strategic Management |
SUMMER INTERNSHIP |
| 2nd Year : The Specialist Edge | |
| Trimester 4 | Trimester 5 |
| Advertisement & Sales Promotion Information Technology - IV Business to Business Marketing Strategic Management Two Electives : Minor Specialization | Brand Management Retail Marketing Sales & Distribution Management Two Electives : Minor Specialization
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| Trimester 6 |
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| Customer Relationship Management Rural Marketing Project presentation & Viva-Voice |
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| Specializations: Compulsory | Specializations: Optional |
| Marketing IT – 1: Office Automation Tools & Basic Programming Languages IT – 2: Application Service Provider IT – 3: E-Commerce Specialist IT – 4: Emerging Technologies | Human Resource Development Finance Operations International Trade & Business Entrepreneurship
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