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Master School of Management had organized a guest lecture on “Advertising and Marketing” for the students of PGDM (16-18) and (15-17) batch on November 11. Mr. Jay Prakash Arya, the Associate Director-HR of Wunderman Company (W.P.P.) enlighten us through his glimpses and insights of knowledge. It seems like a sinew of advertising and digital marketing. His intellectuality and sincere presence made the students sublime .He deliberately embody about the ample scope for management students in widely emerged trend of digital marketing. Major emphasized is on digital marketing which is known to be one of the most important ways to boost a business or company’s brand, products and services in this era. Smart digital marketing trends will help keep businesses and companies competitive and will stay in touch with their customers’ needs. Students shows their sincere gratitude towards him. Wunderman is a networking of advertising, marketing and consulting companies with offices in 60 companies. Headquartered in New York City, Wunderman is a part of young &Rubicam Brands and a member of WPP Group (NASQAD: WPPGY). Wunderman , Ricotta &Kline was acquired by Young &Rubicam in 1973.Subsequently; Y&R merged WRK with its subsidiary, Cato Johnson Associates ,in 1992 forming Wunderman Cato Johnson. To reflect the global expansions of the agency alongside then client American Express the agency became Wunderman worldwide in the 1980s. The agency was briefly renamed Empiric in 2000,before returning to its heritage and rebranding itself as Wunderman on June 1,2001.Since then it has expanded its reach into the interactive, strategic and data analysis fields. In July2016, Wunderman appointed Casper Schlickum to CEO for the Asia –Pacific region starting September 2016.